The best SEO specialist will surely be aware that the “Mobile-First Indexing” algorithm update from Google isn’t a new thing. There have been several “upgrades” to Google’s Mobile-First Indexing. So if you are a website owner, it’s just right that you seek such professionals who can help your site be mobile-ready, especially now that Google has announced the demolition of desktop-only websites.

In case you aren’t familiar with this, then you may want to check out the following items.

Hire an SEO specialist to make your site mobile-friendly

Perhaps you have a custom-built WordPress theme or site and can’t move to a new WordPress theme. In this case, you might have to fork over a little cash and hire a Google SEO specialist to make sure it’s mobile-friendly. This could include moving your website to a new framework or even reformatting all the base codes. Make sure to get an estimate from a couple of places before proceeding. Depending on your site, this could be a small or very large undertaking.

Use a WordPress mobile plugin

If you’re in a pinch, your Google SEO specialist can also use a WordPress mobile plugin. This is recommended as the last option though, but it can be the simplest way to make sure that your website is mobile-ready immediately. With so many plugins that you can download today, finding the right one for your website certainly won’t take a lot of time.

Implement Google AMP

If you’re still struggling with the speed of your WordPress site, you might also want to look into implementing Google AMP. Google AMP (Accelerated Mobile Pages Project) essentially offers a way to serve up a stripped-down version of your current web page without all the things that slow it down, such as JavaScript, bloated CSS, etc. You can also find other third-party plugins that can help make the process easier.

Don’t jump the gun

Ticking the mobile-friendly test passed box does not a mobile-ready site make. Many websites rolled out sub-standard changes simply to avoid a ranking drop when the April 2015 mobile-friendly update rolled out, negatively impact the UX of sites for visitors. Google has said that it is better to not sacrifice a fully functional desktop-focused site and wait to roll out URLs that provide a positive user experience for mobile visitors rather than rushing and producing something substandard just for mobile-first indexing.

Think about ‘information overload’ in an over-connected mobile-first world

Can you say the same things or meet the same informational need (i.e., provide ‘substantively’ the same) in a shorter, more concise way? Here, the use of executive summaries, TDLR, table of contents, named anchors which jump quickly to the important sections of the page or back up to the top quickly will all add to user delight. They may even aid you in being the “chosen one” in voice search queries over time.

Check your metadata, schema markup and social metadata.

If you are not doing so already, it is time to start adding metadata, including titles, meta descriptions and schema markup to your sites with the help of your organic SEO specialist. It’s common to have titles and meta descriptions but most people aren’t familiar with schema markup. These are additional fields that help Google, and other engines know how to categorise your content. Your mobile-friendly website should also feature social metadata, such as Twitter cards or Open Graph cards.

Ensure server capacity can handle the uptick in additional crawls.

Once Google’s bots crawl your website, you can expect them to get data from it. Your site is not shut down while this occurs, which means that other web visitors could be on your site at the same time. Even though Google has crawl rate limits in place to reduce the effect that their analysis has on other web surfers' experiences, if your site doesn't have enough server capacity, lagging can occur. Your organic SEO specialist must ensure that your mobile optimised website can handle all search engine bots as well as visitor traffic. Check your current server capacity and settings to make sure that lagging does not occur when your site is crawled by the new algorithm.

By doing all of the given SEO practices above, you can surely benefit from the new algorithm update from Google. Wait any longer and whatever traffic, revenue or conversions you enjoy from Google’s organic traffic could be in danger. Hence, make sure to go out there now and look for the best SEO specialist who can implement all of these. By doing so, you can enjoy the benefits a Google recognised website has to offer you and your business.